Thoughts on S60

reflections on the most popular mobile operating system worldwide

Why isn’t Nokia marketing video recording?

with 10 comments

The day after I landed from the N97 24/7 Tour, I had a commitment to a friend to join him at Mayhem Fest, an outdoor concert with several stages of some very heavy bands (only a couple of which I was remotely interested in). Still rocking the N97 (and a spare battery), I took a few pictures and videos of some things I wanted to remember. One thing I quickly noticed was everybody holding up their Blackberry, iPhone, or even a basic flip phone to capture pictures and video the same way I was.

Trivium and the crowd, taken with the N97.

This really got me rethinking the quality of the entire Nseries line (post-N95) and it dawned on me that this would be an excellent opportunity for Nokia to make an impact in the US market. There are very few devices that can record video (with excellent audio as well) and take pictures as nicely as the Nseries devices do, and I can’t imagine those people trying to use those alternative devices are happy reviewing the media they captured when they get home. Those devices certainly don’t capture anything you’d want to effectively share with friends or upload to a sharing website.

I would guess that over 99% of the people there had a phone of some kind and Lakewood Amphitheatre’s capacity is just under 20,000. Something as simple as a commercial showcasing the high-end video recording capabilities would go a long way. I imagine a narrator talking over a guy recording a video of his favorite band at a concert, cut to him getting home to watch the video and being disappointed at how pixelated and choppy it came out. A quick pitch of x device or the Nseries while he records that band again, an after shot of him looking much happier at his desktop, reviewing and uploading a much better quality video, and you’ve got a winning commercial.

Taking it one step further, why not setup small experience centers AT the venues so people could watch that commercial and play with the devices first hand, right next to one of the stages, and see exactly how nice the video comes out? The center could have a flat-screen with an Nseries connected to it via a TV-out cable playing clips people have recorded or a slideshow of pictures captured of the various bands. After everyone gets blown away by all that, a rep could give a demo of Share Online and show them that they don’t even need to get back to their computer to share their content on their favorite sharing site. There are tons of opportunities and it would connect to people who like all different styles of music.

Hit the break for some a quick sample of video I took at the concert, just to give you an example.

And a picture of a weird looking guy. My buddy stole this shot with his Storm.

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10 Responses

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  1. Unfortunately, while you’re absolutely correct, this would require someone with half a brain to be operating Nokia’s NAM marketing team, and would also require Nokia to get AT&T to stop blocking phones, neither of which are likely to happen anytime soon, given that they haven’t happened in the past 3-4 years.

    Another similar missed opportunity is the American Idol finals, which were held at the freakin Nokia Theatre, for pete’s sake. I watched the whole show – not a single Nokia device was shown, either onstage during the event, or during any of the commercial breaks. What a complete wasted opportunity to capture the attention of nearly every single kid 14-25+ in the United States.

    Ricky Cadden

    July 31, 2009 at 1:57 pm

    • Oh, believe me, I was very well aware that this post was going to be completely ignored by anyone who could make it happen. I was thinking about sending the idea to WOM World instead. They seem to be a bit more proactive in the US overall, though I don’t think a campaign like this is appropriate for what they do. It’s Nokia’s responsibility if they want to sell phones here.

      Jonathan

      July 31, 2009 at 2:21 pm

  2. Another feature that makes recording media on a Nokia so much better than most other phones : Mass Storage! All you’ve gotta do is plug the phone into *any* computer using a *standard* USB cable, and copy mp3’s, pictures and videos either to or from the phone. Brilliant! Most phones hold your own media hostage. Revolt! Stick to open standards, and win.

    I’ve had too much coffee today… : )

    norcalbarney

    July 31, 2009 at 2:08 pm

  3. nice feature…. but I have noticed that nokia is ‘relaxing’ too much, having almost the whole market… why the need to push it, when everyone is buying??

    The 5800 is a great phone for music and albums, but graphics and video?? it seems a real afterthought, “just make it like iphone” – it just takes *every* pic & vid from *every* drive, and does the gallery slideshow thing.. thank god for x-plore!! 🙂
    BUT it may just be this the default S60v5, as the sonyericson looks the same, from reviews???

    The samsung HD has a much better slideshow, that makes me want to sell my 2 month old 5800(free on contract!) and buy the samsung…

    jon

    August 2, 2009 at 6:04 am

  4. @norcalbarney: er any PC with the nokia driver loaded dont you mean??

    😦 If it was as easy to connect as a USB drive, the forums would not be full of people wanting help.. the oddest one is a need for a ‘mtp driver’ and why the latest ovi/pcsuite does not work.. I used an older one – it is still much simpler to use Btooth or a card reader…

    jon

    August 2, 2009 at 6:14 am

    • No, he’s right. Any Windows, Mac, or Linux machine can read and write to the storage media in an S60 device if Mass Storage mode is used, with or without any additional drivers and software, like PC Suite.

      And they need to push it because they’re losing market share and everyone is -not- buying in the US. This is just one of many opportunities they have to push their devices for their strengths over the competition in a market dominated by Blackberries and iPhones.

      Jonathan

      August 2, 2009 at 12:25 pm

  5. […] Bruha, over at his Thoughts on S60 blog, was recently at Mayhem Fest, a heavy rock band festival of sorts, and noticed that many people […]

  6. I tend to agree with you but Nokia better be quick about it… I’m now using an iPhone 3GS (having been a devout Nokia evangelist for years, using E90, E71 and most recently E75 because their hardware was so much better) and I can tell you that the video footage and stills (OK, only in decent light) are now getting pretty good. I’m not saying that they’re better than Nseries, but to most people the difference is becoming so small as not to be a competitive advantage anymore. Nokia better get moving!

    The Prodigal Fool

    August 5, 2009 at 4:37 pm

  7. […] Bruha, over at his Thoughts on S60 blog, was recently at Mayhem Fest, a heavy rock band festival of sorts, and noticed that many people […]

  8. Hello guys

    when i use my N70 to get video in the
    highest quality mp4 the video is jerky and
    there are frequent stops 😦 can u tell me
    what to do ?????? it seems like it is low
    in processing power and struggles to make
    the video. ANY IDEAS ??

    thanks 🙂
    nick

    nick

    December 26, 2009 at 2:19 am


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