Thoughts on S60

reflections on the most popular mobile operating system worldwide

Archive for the ‘Events’ Category

Why isn’t Nokia marketing video recording?

with 10 comments

The day after I landed from the N97 24/7 Tour, I had a commitment to a friend to join him at Mayhem Fest, an outdoor concert with several stages of some very heavy bands (only a couple of which I was remotely interested in). Still rocking the N97 (and a spare battery), I took a few pictures and videos of some things I wanted to remember. One thing I quickly noticed was everybody holding up their Blackberry, iPhone, or even a basic flip phone to capture pictures and video the same way I was.

Trivium and the crowd, taken with the N97.

This really got me rethinking the quality of the entire Nseries line (post-N95) and it dawned on me that this would be an excellent opportunity for Nokia to make an impact in the US market. There are very few devices that can record video (with excellent audio as well) and take pictures as nicely as the Nseries devices do, and I can’t imagine those people trying to use those alternative devices are happy reviewing the media they captured when they get home. Those devices certainly don’t capture anything you’d want to effectively share with friends or upload to a sharing website.

I would guess that over 99% of the people there had a phone of some kind and Lakewood Amphitheatre’s capacity is just under 20,000. Something as simple as a commercial showcasing the high-end video recording capabilities would go a long way. I imagine a narrator talking over a guy recording a video of his favorite band at a concert, cut to him getting home to watch the video and being disappointed at how pixelated and choppy it came out. A quick pitch of x device or the Nseries while he records that band again, an after shot of him looking much happier at his desktop, reviewing and uploading a much better quality video, and you’ve got a winning commercial.

Taking it one step further, why not setup small experience centers AT the venues so people could watch that commercial and play with the devices first hand, right next to one of the stages, and see exactly how nice the video comes out? The center could have a flat-screen with an Nseries connected to it via a TV-out cable playing clips people have recorded or a slideshow of pictures captured of the various bands. After everyone gets blown away by all that, a rep could give a demo of Share Online and show them that they don’t even need to get back to their computer to share their content on their favorite sharing site. There are tons of opportunities and it would connect to people who like all different styles of music.

Hit the break for some a quick sample of video I took at the concert, just to give you an example.

Read the rest of this entry »

N97 24/7 Finale Party at The Xchange

leave a comment »

I don’t think any of us knew what was in store for us at the party when we pulled up to the Xchange on Wednesday night. I stood outside waiting with our rockstars and rockstar sponsors alike, nervous and excited what we were about to behold.

07222009219

While waiting in line, I had the pleasure of finally meeting my long-time forum buddy ArLe and Erick (gwapz), both HoFo veterans.

All of our concerns about delivering the content Smart Fusion and WOM World was looking for, our excitement from the people we had yet to meet, and the upset that it was about to all be over culminated into a ball of tension in my gut that I just couldn’t shake. Then suddenly, as soon as we walked in, that all washed away.

Read the rest of this entry »

Written by Jonathan

July 27, 2009 at 8:26 am

N97 Tour: Day 12, the Presidents Walk/Ride and draw by number 2

leave a comment »

Yesterday was a day for Sports Tracker. Being the last day in Chicago, it was imperative to finish the last two challenges handed down from WOM World before we departed for New York.

The first of the challenges was to lead the group on a “Presidents Walk”, touring Chicago using only streets names after US presidents (excusing Lake Shore Dr). I spent a few hours planning the route on Friday but once we started it, we quickly realized that the “walk” would be much better suited if we had a faster form of transportation. We decided to rent bicycles from Navy Pier and it was definitely the right decision.

07192009067.jpg

Read the rest of this entry »

N97 Tour: Day 11, Chicago Mobile Camp

with one comment

Saturday was our third and final Mobile Camp at the Illinois Institute of Technology and it was a very mixed bag. The turnout was very low with only two attendees, which was the least of the three. Despite this setback, a lot more personal discussion came out of having such a small group and it allowed everyone to expresss their opinions without anything getting lost.

The most interesting discussion to me that came up at all of the Mobile Camps was why the US market is so different from the rest of the markets where Nokia’s devices are sold. In short, the US market saw the rise of desktops before smartphones, whereas the Asian market saw just the opposite, and Europe saw the rise of both at almost the same time. With that said, it’s no surprise that the iPhone has become so successful in a market that’s trying to get a desktop to fit in their pocket efficiently and with the immense amount of control the carriers have. It emphasizes yet again that Nokia needs to market themselves completely different in the US than they do in other countries and I think efforts like this tour are certainly a step in the right direction.

We also put together a video of Matthew demonstrating the video editing software built into the N95 from years ago that hasn’t been seen on more recent offerings. After seeing the demo and becoming much more focused on mobile blogging on this trip, I’d very much like to see this feature brought back on handsets in the future.

Big thanks to Jeremiah (Pseudofinn) and Craig (SockMonkey) for making it out to the Mobile Camp! It was great to meet you guys and share so many thoughts about the mobile industry.

I personally don’t have any images from the event, but here’s a picture of a movie poster mixup seen near one of the trains we took back to the hotel.

“Right in the Mouth”
07182009045.jpg

Posted by Wordmobi

N97 Tour: Day 10, Home Court Advantage

with 2 comments

Yesterday we recieved our second set of official challenges from WOM World, the first being to spread the word about the Chicago Mobile Camp. Each of us was assigned to contact the media about the event through newspapers, TV outlets, radio stations, and in person at the Nokia Flagship store. The first three were not very successful since it was the day before the event, but we did manage to print some fliers and get them out at the Flagship Store and over the course of the rest of the day.

07172009005.jpg

Read the rest of this entry »

N97 Tour: Day 9, Flights to Chicago

leave a comment »

Now that I have the proper version of WordMobi installed, I can properly recall the events from yesterday and our flights to Chicago.

Bright and early Thursday morning we jumped on a plane to Minneapolis for a connecting flight to Chicago. It was a very long day and we were all pretty irritable by the time we got to the hotel.

07162009388.jpg

Read the rest of this entry »

Word Mobi!!!!!11!!1!1!!

with one comment

Last night I faced stability issues with my main N97 that required me to switch to the backup and also required I reinstall all of my apps. Apparently I found an older version of WordMobi and only realized it after it failed to save my nearly finished (and very long) blog post about our adventures in Chicago thus far.

Rather than rewrite it this late, I only have time to post what’s important for tomorrow, and that happens to be our final Mobile Camp at the Illinois Institute of Technology in the Armour Room between 10am and 4pm. Just like our previous Mobile Camps, there will be food, drink, and everyone gets a free T-shirt. If you’re in the area and like anything mobile, swing by, hang out, and join in some of the mobile discussion. We’d love to have you! The signup link is in several of my previous posts, but you can just show up if you’d like too. You can find the signup page here .

Though my original post was lost, I will at least post that I did reach the top of the Sears (Willis) Tower today with all three of the required images, winning the city race challenge. I’ll leave you with one of the many breathtaking shots I took at the top.

07172009033.jpg

Posted by Wordmobi