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Why isn’t Nokia marketing video recording?

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The day after I landed from the N97 24/7 Tour, I had a commitment to a friend to join him at Mayhem Fest, an outdoor concert with several stages of some very heavy bands (only a couple of which I was remotely interested in). Still rocking the N97 (and a spare battery), I took a few pictures and videos of some things I wanted to remember. One thing I quickly noticed was everybody holding up their Blackberry, iPhone, or even a basic flip phone to capture pictures and video the same way I was.

Trivium and the crowd, taken with the N97.

This really got me rethinking the quality of the entire Nseries line (post-N95) and it dawned on me that this would be an excellent opportunity for Nokia to make an impact in the US market. There are very few devices that can record video (with excellent audio as well) and take pictures as nicely as the Nseries devices do, and I can’t imagine those people trying to use those alternative devices are happy reviewing the media they captured when they get home. Those devices certainly don’t capture anything you’d want to effectively share with friends or upload to a sharing website.

I would guess that over 99% of the people there had a phone of some kind and Lakewood Amphitheatre’s capacity is just under 20,000. Something as simple as a commercial showcasing the high-end video recording capabilities would go a long way. I imagine a narrator talking over a guy recording a video of his favorite band at a concert, cut to him getting home to watch the video and being disappointed at how pixelated and choppy it came out. A quick pitch of x device or the Nseries while he records that band again, an after shot of him looking much happier at his desktop, reviewing and uploading a much better quality video, and you’ve got a winning commercial.

Taking it one step further, why not setup small experience centers AT the venues so people could watch that commercial and play with the devices first hand, right next to one of the stages, and see exactly how nice the video comes out? The center could have a flat-screen with an Nseries connected to it via a TV-out cable playing clips people have recorded or a slideshow of pictures captured of the various bands. After everyone gets blown away by all that, a rep could give a demo of Share Online and show them that they don’t even need to get back to their computer to share their content on their favorite sharing site. There are tons of opportunities and it would connect to people who like all different styles of music.

Hit the break for some a quick sample of video I took at the concert, just to give you an example.

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